When Saving Money is Costly
Posted by Deamiter
April 9th, 2008
Personal, Saving, Spending
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What if I told you I actively choose to pay more for exactly the same product. Would you consider me stupid? What if I said the extra cost didn’t gain me anything like convenience or service. Maybe I’m just impulsive? Or maybe I’m talking about a charity auction or a deal with a good friend?
Nothing so exotic — I’m talking about soda pop and candy bars.
I know I’m addicted to sugar and salt. Every day, I walk by a vending machine that calls out to me, “it’s soooo sweet…” Occasionally, I even drop a few quarters into the slot to receive my little 300 calorie package of chocolaty goodness. Some weeks (like the week after Easter) I find myself visiting the vending machine daily as my taste buds crave their fix after a week-end overdose.
Vending machines are a terrible waste of money — the conveniently placed products cost over twice as much as the same product purchased in a pack of 10, and they have to be outrageously profitable as they only need servicing every month or so. However, I choose to let myself visit the vending machine for my sugar fixes for one simple reason — if I purchase more sugar, I will eat more sugar.
I have decent self-control. I can wait months after saving enough for my new camera just to make sure I don’t miss saving for retirement 40 years in the future. I’m waiting to save even more as a down payment on my mortgage even though I could easily afford to purchase a house now. Yet when it comes to sugar, my willpower just breaks down. That’s not to say I can’t resist excess sugar, just that the craving neither increases nor decreases — it just sits there waiting for a weak moment. Perhaps I even have an excuse — since my wife is diabetic, I do a decent amount of cooking with Splenda, and I recently read that these non-caloric sweeteners short-circuit the signal in your brain that correlates sweetness with making you full.
Anyway, whatever excuses I come up with, the bottom line is that if I have sugar in front of me, it will be consumed. My solution: don’t buy sugar.
Sure, I’ll visit the vending machines — sometimes much more than I should, but the simple knowledge that I’m paying so much for a bottle of sugar-water is a strong incentive to curb my intake back to once a week or so. For a while, I tried to save money by purchasing soda in cases, but I found my spending didn’t decrease — my intake increased! Apparently even trying all the tricks I could think of — bringing only one can to work a day (I started drinking it at home) or drinking extra water to keep my thirst down etc. couldn’t make up for the higher availability of the stuff.
Since I can’t save money by buying in bulk, I choose to continue to overpay for my pop and candy. With a lower intake for the same cost, and with the need to actually walk across the hall and come up with dollar bills keeping the sugar just out of reach, I actually find my craving decreases over time so I do end up saving money (until Halloween anyway). More importantly, if spending more saves me from consuming even a hundred empty calories a day (and it does), I come out healthier for the cost.
It’s not a decision I take lightly, and the high prices at vending machines do make me cringe, but the pain is what makes this strategy work in the first place. Yes, I do make a goal to avoid vending machines some weeks (and often I even succeed) but forcing myself to pay a premium at vending machines is my first line of defense against unlimited consumption of chocolate and soda. For once, I’m happy that vending machines charge so much, and I’m glad those evil dispensers are there to tempt me just enough to curb my sweet tooth without turning me to great deals on 5-lb bags of skittles.
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